Plain-language notes on AI for owners and managers. New posts go up when something ships that matters to a company your size.
AI updates
Patrick's take
Whenever a major AI company ships something, such as a new Claude model, a short post goes up within a day or two. Every post has the same three parts, so you know where to look.
What launchedTwo or three sentences, no jargon, with a link to the source.
What it means for youThe effect on a 10 to 250 person company: cost, speed, risk.
What I'd do this weekOne concrete step, or "nothing yet" when that is the right answer.
- The first take goes up with the next major releaseComing soon
Hire or skip
Hiring guides
Answers to what owners type into a search bar while a job post is open.
- What AI consulting costs in 2026: industry rates and oursRead
- What an AI hire really costs in Grand RapidsComing soon
- AI intern or AI partner: which one you needComing soon
How-to
Playbooks
Step-by-step guides a team can follow on its own.
- A one-page AI use policy for a small companyComing soon
- Rolling out Claude to a team in 30 daysComing soon
- How to get your business named in AI answersComing soon
By industry
AI for your trade
One guide for each industry we serve.
- AI for construction companiesComing soon
- AI for law firmsComing soon
- AI for manufacturersComing soon
Results
Case studies
What was built, how long it took and what changed. Published only with real numbers and the client's approval.
- The first case studyComing soon